Monthly Archives: May 2009

“We have a philosophy and a strategy. When times are tough, you build share.”

  “We have a philosophy and a strategy. When times are tough, you build share.” — Procter & Gamble CEO A.G. Laffley As this CEO of P&G points out, making it during a recession is largely about adopting a fearless attitude, a well thought-out plan and the courage to believe-in your approach, then combine them all

Branding on Sale!

“It is well documented that brands that increase advertising during a recession, when competitors are cutting back, can improve market share and return-on-investment at lower cost than during good economic times.” — John A. Quelch, Professor, Harvard Business School An ivory tower kind of guy who most of us small business people can’t relate too.