Category Archives: Identity Engineering

What we call branding

Reasons To Continue Building Your Brand During A Recession.

No, it’s not blistering economic times, but who likes blisters anyway? Not to make light of the situation, but there is still business to be done out there. If you sell a viable product or service, and you love what you do for a living, recessions have the potential to be fun. Yes, fun. It’s


Ok so where to start? It’s hard to just dive into cold calls, even warm calls so I suggest the warm email to your advocates. So who are your advocates? In business they are past and present clients, associates, vendors and partners that would actively refer you business if the opportunity arose. In personal life

Back to the basics of Sales (HELPING).

Returning to the office after a year of struggling through a family emergency, I realized that It was quite a bit harder to get back into it than I thought. The confidence level was down and my personal well of contacts leads and inquiries had all but dried up. It was like starting all over

“We have a philosophy and a strategy. When times are tough, you build share.”

  “We have a philosophy and a strategy. When times are tough, you build share.” — Procter & Gamble CEO A.G. Laffley As this CEO of P&G points out, making it during a recession is largely about adopting a fearless attitude, a well thought-out plan and the courage to believe-in your approach, then combine them all

Branding on Sale!

“It is well documented that brands that increase advertising during a recession, when competitors are cutting back, can improve market share and return-on-investment at lower cost than during good economic times.” — John A. Quelch, Professor, Harvard Business School An ivory tower kind of guy who most of us small business people can’t relate too.

Branding in the Recession lists 17 recessions since the Great Depression.  So it’s not the first time we’ve been here, the exciting thing is we can look back and learn some things from it.  One of the key themes in all of my research into it is that the Great Depression brought people together. It became one of the